Show your patriotism with 4th of July specials at your restaurant. By having special promotions during America’s birthday, you will encourage more customers to cross over your establishment’s threshold during a holiday in which most customers prefer to enjoy homemade meals. Follow these tips and ideas for 4th of July promotions to draw in more customers during the anniversary of our nation’s founding.
Add A Specialty Item
One of the most popular 4th of July promotions loved by customers is specialty food items that are colored in red, white, and blue. Desserts and drinks are most commonly dyed in the colors of America’s flag as they are the easiest to decorate. You can add red, white, or blue icing to donuts and cupcakes or add food coloring to smoothies, iced coffees, or cocktails. You can also top off desserts with sprinkles shaped like stars or add sparklers to cakes to make them more festive.
Create A Family Bundle
Since this is a time when family and friends typically gather, customers will be looking for a family bundle so they can celebrate with their loved ones at home or on a picnic. Because this is a holiday that is usually celebrated at home, make a special family bundle for take out and delivery orders. When thinking about what foods to include in your bundle, consider adding these 4th of July classics:
- Burgers
- Hotdogs
- Baby back ribs
- Fries
- Corn
- Apple pie
- Watermelon
- Beer
- Lemonade
Hold An Eating Contest
Hosting an eating contest where participants are challenged to see who can eat the most hot dogs in an hour or other fun food challenges is a great way to bring customers to your business. As for the prize, the winner can earn a free meal for a year, for example. This will draw attention to your establishment and compel bystanders to purchase something from your establishment. Make sure to follow COVID-19 guidelines if a crowd begins to gather. It would also be best to hold this contest outside as things might get messy!
Offer Free Items
On this national holiday, you can grant customers free products with a purchase of a certain item. Everyone loves free stuff, and this type of offer is sure to make customers flock over to your business. Similar to a family bundle, select food items that are commonly associated with America’s anniversary. Although you can offer virtually any product for free, such as a cup of coffee, something like a corn dog or onion rings will be more effective during this holiday.
Incentivize Loyalty Or Subscription Registration
This is a great time to get customers to sign up for your loyalty or email subscription service. Incentivize customers to sign up by offering free points or discounts that are available only during the holiday. Customers can use these offers to their benefit and in exchange, you’ll be able to periodically send them updates on your latest offers and specials. By subscribing, they won’t easily forget your business, even after July 4th.
Offer Discounts
With the right discount strategy, you will be able to acquire a rise in revenue during the 4th despite lowering prices on a few select items. Customers will love the idea of paying less for a certain menu item, which will also motivate them to purchase more items. You can use specific discounts such as purchasing a product and getting the 2nd item at half the price. Another very popular discount promotion is to give reduced prices to veterans and active-duty personnel during this time of year.
Promote Ahead Of Time
Make sure to advertise these specials ahead of time, so that customers are aware of all the holiday promotions that are available. Put up signs on your windows, advertise on your website, and use social media to make customers aware of your special offers. This way, they’ll be able to mark their calendars or set a reminder in order to avoid missing out on your patriotic deals.
Keep in mind that your offers don’t have to only be available on July 4th. Many businesses start offering special deals a few days before the official holiday. Some promotions are even available for the whole 4th of July weekend, week, or month. Determine what the best time period for promoting works best for your establishment to help your customers celebrate the nation’s most treasured holiday.
